For the media

Helsinki, 17 May – Kalevala Koru proudly announces the opening of its new flagship store
in central Helsinki, located at Keskuskatu 3. The store opens its doors to customers today, promising to revitalise the area with an inspiring new concept that will transform the jewelry shopping experience and offer more comprehensive and personalised services.

Kalevala Koru is dedicated to continually offering new experiences to its customers. A stunning piece of art created with Alluring jewelry, designed by Juslin Maunula, adorns the store's façade, inviting customers into a world of jewelry artistry. The large windows of the sculptural shop ensure that the jewelry is visible and integrated into the cityscape. Inside, visitors can admire a unique exhibition area where changing art displays enhance the presentation of the
jewelry.

Press release about the Kalevala Jewelry Flagship Store