For the media

Press release 31.5.

Kalevala Koru Blurs the Line Between Traditional Jewelry-Making and Modern Design with the New Männyt Collection launching in 2024.

This fall, Kalevala will launch a new jewelry collection that blends the essence of Finnish nature and mystique with modern, innovative design. The Männyt (Finnish for "pines") collection marks the first line led by Kalevala’s new Creative Director, Aino Ahlnäs

Designed by Finnish jewelry designer Ildar Wafin, the collection draws inspiration from the rugged beauty of ancient pine trees in the Finnish archipelago. Wafin, a graduate of the London Royal College of Art, has interned at Louis Vuitton and achieved international success, including recognition at the Hyères Festival fashion competition. Ildar Wafin was selected as the winner of the Finnish Fashion Awards in the New Talent category on May 31, 2024. Wafin received the award for his exceptional talent and craftsmanship and for weaving his Tatar background into the stories of his stunning jewelry.

"The pine trees encapsulate nature’s vigor and mystique in their intriguing forms and patterns. The swirling shape of the old pine trees is translated into the collection, creating sculptural jewelry pieces that reveal new forms when observed from different angles," says Ildar Wafin.

Press release about the launch of Kalevala Koru's new jewelry collection.

Kalevala-Planetaariset-laaksot-Fylgia-Volans-tyttö-jakussa

Contact information for the media

Interview requests

Managing director
Kirsi Paakkarikirsi.paakkari@kalevala.fi
tel. 050 382 2025

Creative Director
Aino Ahlnäs aino.ahlnäs@kalevala.fi
tel. 040 835 9692

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