Journal

Aalto Recoded™ SPRING SUMMER 24: RE/SOUL

Designer and creative director of Aalto International Tuomas Merikoski invited Kalevala to be part of the Aalto Recoded™ collection show at the Fashion in Helsinki event. Tuomas Merikoski has previously had a career as a designer in France, e.g. Louis Vuitton and Givenchy.

In the Aalto Recoded™️ collection, responsibility is literally coded into clothes that are made only from used materials. The iconic Kalevala jewelry was included as part of the Aalto collection. Kalevala Koru shares the same ideology of craftsmanship, combining innovative technology and sustainable production . The recycling rate of the precious metal used in the production of Kalevala jewelry is high, 100% for gold and more than 99% for silver.

At the Fashion in Helsinki show on the runway and in the showroom, our jewelry was seen, e.g. Planetary Valleys , Cataract , Darina's Jewel , Gelo , Paio , Gonda's Mask , Gravity and treasures from the archives. In addition, Kalevala was presented in Paris alongside Tuomas Merikoski to international buyers.

Cataract-rannekoru – Kalevala-koru
Cataract Bracelet silver
Campaign -20%

Cataract Bracelet silver

Regular price 2.270,00 €
Regular price Sale price 2.270,00 €
Björn Weckström
Planetoid Valleys Necklace Silver
Planetoid Valleys Necklace Silver

Planetoid Valleys Necklace Silver

Regular price 3.190,00 €
Regular price Sale price 3.190,00 €
Björn Weckström
Darina's Bracelet silver
Darina's Bracelet silver
Campaign -20%

Darina's Bracelet silver

Regular price 885,00 €
Regular price Sale price 885,00 €
Björn Weckström

What is the Aalto Recoded™️ collection about? The answer to that was found at the Fashion in Helsinki show. The global fashion industry produces 80-150 billion pieces of clothing per year, while one garbage truck's worth of clothing is thrown away every second. This waste problem is naturally catastrophic for the environment, but it also offers an opportunity for bold new ideas.

Vetovoima-rannekoru leveä – Kalevala-koru
Alluring Bracelet wide bronze
Campaign -20%

Alluring Bracelet wide bronze

Regular price 225,00 €
Regular price Sale price 225,00 €
Juslin-Maunula
Gelo-korvakorut – Kalevala-koru
Gelo Earrings silver

Gelo Earrings silver

Regular price 380,00 €
Regular price Sale price 380,00 €
Björn Weckström
Vetovoima-korvakorut – Kalevala-koru
Kalevala-Vetovoima-korvakorut-neliö-hopea-tyttö-villatakissa

Alluring Earrings silver

Regular price 240,00 €
Regular price Sale price 240,00 €
Juslin-Maunula

Aalto steps away from old formulas with the Recoded™ collection, which creates a new, unique design from the old. Aalto Recoded™ is committed to creating traceable fashion; it is an experiment in which carefully selected, used clothes are updated into today's design and they enrich their wearer with their stories.

At the show, Aalto Recoded™ presented the Spring Summer 24 collection RE/SOUL, which combines Merikoski's mission to create fashion by reusing the material of used clothes with revolutionary art. RE/SOUL crystallizes the dialogue between clothes and the body; it breaks the fine line between femininity and masculinity through the play of intriguing clichés into industrial workwear that reflects the liberated art deco era. Aalto is a brand of Finnish origin operating in Paris that brings responsibility into its collection. Designer Tuomas Merikoski combines the honest essence of Finnish youth with French sophistication.

I look at captivating jewelry

Paio-korvakorut – Kalevala-koru
Paio Earrings gold
Sale -10%

Paio Earrings gold

Regular price 643,50 €
Regular price 715,00 € Sale price 643,50 €
Björn Weckström
Sukkula-sormus – Kalevala-koru
Shuttle Ring

Shuttle Ring

Regular price 345,00 €
Regular price Sale price 345,00 €
Björn Weckström
Vetovoima-rannekoru kapea – Kalevala-koru
Alluring Bracelet narrow bronze
Campaign -20%

Alluring Bracelet narrow bronze

Regular price 190,00 €
Regular price Sale price 190,00 €
Juslin-Maunula
Gondan naamio -sormus – Kalevala-koru
Mask of Gonda Ring

Mask of Gonda Ring

Regular price 380,00 €
Regular price Sale price 380,00 €
Björn Weckström
Kalevala-Vetovoima-korvakorut-pronssi – Kalevala-koru
Kalevala-Vetovoima-korvakorut-neliö-hopea-tyttö-villatakissa
Sold out

Alluring Earrings bronze

Regular price 165,00 €
Regular price Sale price 165,00 €
Juslin-Maunula
Alluring Earrings Big bronze
Alluring Earrings Big bronze

Alluring Earrings Big bronze

Regular price 225,00 €
Regular price Sale price 225,00 €
Juslin-Maunula