Tuomas Merikoski, a Designer and creative director of Aalto International invited Kalevala to take part in the Aalto Recoded™️ collection show at the Fashion in Helsinki event. Tuomas Merikoski has previously had a career as a designer in France, e.g. Louis Vuitton and Givenchy.
In the Aalto Recoded™️ collection, responsibility is coded into clothes that are made only from used materials. The iconic Kalevala jewelry was included in a bold new way as part of the Aalto collection. Kalevala Koru shares the same ideology of craftsmanship, combining innovative technology and sustainable production. The recycling rate of the metal used in the production of Kalevala jewelry is high, 100% for gold and more than 99% for silver.
Our jewelry e.g. Planetoid valleys, Cataract, Darina's Bracelet, Gelo, Paio, Alluring and treasures from the archives were seen at the Fashion in Helsinki show and in the showroom. At the end of June, Kalevala will be presented to international buyers in Paris alongside Tuomas Merikoski.
What is the Aalto Recoded™️ collection about? The answer was found at the Fashion in Helsinki show.
The global fashion industry produces between 80 and 150 billion garments per year, while one garbage trucks' worth of clothing is thrown away every second. This waste problem is, of course, catastrophic for the environment, but it also offers an opportunity for bold new ideas.
Aalto steps away from old formulas with the Recoded™️ collection, which creates a new, unique design from the old. Aalto Recoded™️ is committed to creating traceable fashion; it is an experiment in which carefully selected, used clothes are updated into today's design and they enrich their wearer with their stories.
Aalto Recoded™ presented the Spring Summer 24 collection RE/SOUL at the show, which combines Merikoski's mission to create fashion by reusing used clothing material with revolutionary art. RE/SOUL crystallizes the dialogue between clothes and the body; it breaks the fine line between femininity and masculinity through the play of intriguing clichés into industrial workwear that reflects the liberated art deco era.
Aalto is a brand with Finnish origin operating in Paris that brings responsibility into its collection. Designer Tuomas Merikoski combines the honest essence of Finnish youth with French sophistication.