In ancient times jewelry was believed to possess power to attract good luck or cast out evil spirits. Pieces of jewelry were given as tokens of friendship and love. They were intimate keepsakes when the significant other was far away, photographs predating photographs – a way of having the important person nearby, on your skin.

The purpose of jewelry is still the same. You can still believe that pieces of jewelry have power within – they are like talismans. Certain pieces add to self-confidence, making it easier to step into the spotlight. Some pieces are more intimate, increasing gentle and mystical energy, while others, as if by magic, make their bearers feel modern and in vogue.

Upon giving a piece of jewelry as a gift, consider what kind of energy you wish the recipient to have more of. Or what already thrives in them – a piece of jewelry might make it shine even brighter.

Every Kalevala piece purchased in Kalevala webshop or Kalevala Stores is packaged the way a noble story should: instead of hiding the box in a drawer, put it – and the story and the power it contains – on your bookshelf.

Don’t forget the Kalevala Gift Card! If you can’t decide what kind of energy to give to your near and dear ones, let them decide themselves!

Extended Christmas gift return and exchange period until January 8th 2023.