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Itu

The Itu collection, designed by Martin Bergström, is inspired by new life sprouting from a seed – by shoots that push up from the soft soil of the forest or through tiny cracks in city streets paved with asphalt.

The series includes a statement necklace and earrings, as well as smaller jewelry and charms that can be combined in countless ways. Personalize your jewelry by adding the charm of your choice – a seed, a glass bead, or an engraving plate.

Itu Jewellery Collection – The Power of New Life

Designed by Martin Bergström, the Itu jewellery collection tells the story of new life emerging from deep forest soil and the cracks of the city. This collectible Nordic design jewellery series brings together the raw force of nature and contemporary craftsmanship in a distinctive, timeless way.

Create Your Own Style

The Itu collection features statement necklace and earrings, as well as smaller charms and pendants that you can mix and match freely. Personalise your jewellery with the charm of your choice – a seed, a pearl or an engraving tag – and create a truly unique, nature‑inspired piece.

Explore the Itu Collection →

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Kalevala Flagship Store, Keskuskatu 3, Helsinki | Kalevala Factory Store, Hankasuontie 11 A, Konala, Helsinki